It does seem a bit superfluous!
Just imagine a blogger is the OFFICIAL blogger for a company, may it be an arts or a sports organization! What could one expect from an official blogger? Well, naturally a most positive view!After all one's livelihood (so to speak) may be on the line if one would NOT 'mouth' the party line!
So - do you chers readers, follow such blogs?
One probably ought to read them simply as another official notification.
Just sort of one more press release.
An independent blogger will, one hopes,
freely express his/her personal opinion,
may it be pro or con!
Of course, such may not be to every one's ''cup o' tea"
or referring to ;-) hockey fans 'not my beer'.