it sure seems that cultural companies around the globe - but especially in the USA - are introducing a 'dynamic scale' for ticket pricing.
LA opera will offer $18.00 tickets! Which seem almost on par with cinema ticket prices.
Popular by demand presentations in ballet, opera, concerts, will command higher prices.
Which has been the practice for quite a while in the pricing scale in Hockey when the opponent is a BIG name. If the contender is average the prices stay down - not exactly LOW, mind you, but down a few dollars (i.e. Blackhawks games mid level seats are priced at say 110 per, others at 75 per at the Panthers home).
And that IS a good thing.
Culture, of course, is a non for profit thing.
But for Hockey it's a different ballgame!